Enhance Your Outreach Strategy

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. [Read More]

Relevance Is The Key Issue For Link Building

As long as you’re playing by the rules, there’s no significant danger that you’ll earn a penalty or damage your reputation in the process. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. [Read More]

Looking At Competitors’ Authority And Trust

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. [Read More]

SEO Techniques: What’s Next?

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. [Read More]

Make Your Website Easy To Access And Well Organized

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Do a thorough check of your site to make sure it’s displaying correctly with no missing content or error messages. If you’ve recently added a feature or new site design it could be it’s slowing the site speed down or causing other problems. [Read More]

How To Get More Social Shares From Everything That You Publish

A so-called website blocker is something that prevents search engines from accessing the site Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. [Read More]

Keywords In URLs And File Names

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. True to form, Google is always changing, tweaking, and improving its algorithm. As long as you’re playing by the rules, there’s no significant danger that you’ll earn a penalty or damage your reputation in the process. [Read More]

Changing Your Perspective

When we talk about trust through age, we’re talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. [Read More]

SEO Content Curation Best Practice

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. [Read More]

Keep Your Site Updated And Full Of Very Useful Content

Do a thorough check of your site to make sure it’s displaying correctly with no missing content or error messages. If you’ve recently added a feature or new site design it could be it’s slowing the site speed down or causing other problems. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. [Read More]